In Frei Paulo, a hotel needs to provide a specific number of upscale features to earn a 5-star rating. These can include on-site gyms, saunas and spas, gourmet restaurants, premium bedding, complimentary luxury toiletries and more. What also sets 5-star hotels apart is their guest-centric service. You can look forward to things like in-room massages, concierge services and nightly turn-down services. Some may also offer special touches such as a welcome gift.