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The FRAME Hotel

4.0 star property
Family-friendly hotel with 24-hour front desk and coffee shop/cafe

Choose dates to view prices

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Daily buffet breakfast (EUR 20 per person)
Queen Deluxe | 1 bedroom, minibar, in-room safe, desk
Interior detail
Interior detail
The FRAME Hotel in Florence's historic center is near the Cathedral of Santa Maria del Fiore and Ponte Vecchio. Guests can relax at the bar or enjoy coffee at the cafe. With in-room WiFi and multilingual staff, it's perfect for families exploring the city.
VIP Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Room service
  • Pet-friendly
  • Housekeeping
  • 24/7 front desk
The current price is 7.889.535 ₫
9.112.826 ₫ total
includes taxes & fees
26 Oct - 27 Oct

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Room options

Check availability for these dates

Tonight

Sept 25 - Sept 26
Check availability for tonight Sept 25 - Sept 26

Tomorrow

Sept 26 - Sept 27
Check availability for tomorrow Sept 26 - Sept 27
Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed | 1 bedroom, minibar, in-room safe, desk

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
Rainfall showerhead
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Suite

Suite | 1 bedroom, minibar, in-room safe, desk

Suite

8.8 out of 10
Excellent
(6 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Queen Deluxe | 1 bedroom, minibar, in-room safe, desk

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | 1 bedroom, minibar, in-room safe, desk

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
  • 50 sq m
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | 1 bedroom, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | 1 bedroom, minibar, in-room safe, desk

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
Rainfall showerhead
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Separate bedroom
Bathrobes
Rainfall showerhead
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

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About the area

Located in Florence, The FRAME Hotel is in the city centre. Uffizi Gallery and Basilica of Santa Maria Novella are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Ponte Vecchio. Travelling with kids? Consider Boboli Gardens, or check out an event or a game at Visarno Arena. Take the opportunity to explore the area for outdoor excitement like hiking/biking trails. Guests love the hotel's location for the sightseeing.
Visit our Florence travel guideOpens in a new window
Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.3 km
  • Piazza di Santa Maria Novella - 3 min walk - 0.3 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Ponte Vecchio - 8 min walk - 0.7 km
  • Uffizi Gallery - 9 min walk - 0.8 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Peretola Airport (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Banki Ramen - ‬2 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪Lorenzo de'Medici - ‬3 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a round-trip airport shuttle (surcharge) and concierge services
  • Luggage storage, a vending machine and tour/ticket information
  • Coffee/tea in reception, a front desk safe and a 24-hour front desk
  • Guest reviews give top marks for the helpful staff and location
Room features
All guest rooms at The FRAME Hotel offer comforts, such as air conditioning and bathrobes, as well as amenities, such as free WiFi and safes. Guest reviews highly rate the cleanliness rooms at the property.
More amenities include:
  • Bidets, free toiletries and hairdryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles and heating

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9.6 out of 10, Exceptional, 896 reviews
The price is 10.635.617 ₫
12.598.877 ₫ total
includes taxes & fees
26 Oct - 27 Oct
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: from approximately EUR 20 for adults and from EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at The FRAME Hotel?

As of 25 Sep 2025, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 26 Oct 2025 start from 7.889.535 ₫, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Checkout is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, within a 5-minute walk of Via de' Tornabuoni, Cathedral of Santa Maria del Fiore and Basilica of Santa Maria Novella. Ponte Vecchio and Piazza del Duomo are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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Reviews

The FRAME Hotel Reviews

9.6

Exceptional

9.8

Cleanliness

9.8

Location

9.8

Staff & service

9.4

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 463 out of 562 reviews
Rating 8 - Good. 74 out of 562 reviews
Rating 6 - Okay. 14 out of 562 reviews
Rating 4 - Poor. 8 out of 562 reviews
Rating 2 - Terrible. 3 out of 562 reviews

Reviews

10/10 Excellent

Thomas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel. Friendly, welcoming staff. Very good service, clean and in a brilliant location.
Stayed 5 nights in Sep 2025

10/10 Excellent

Anabel

Liked: Cleanliness, staff & service, property conditions & facilities
Best Hotel, great customer service, super clean and amazing location!
Stayed 3 nights in Jul 2025

10/10 Excellent

Tanya Singh

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The front desk staff were exceptionally kind and helpful throughout our visit. They even surprised us with an upgrade, which made our experience even more special. Truly appreciated the warm hospitality.
Stayed 2 nights in Aug 2025

10/10 Excellent

Alana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well situated and modern and clean! Highly recommend
Stayed 1 night in Sep 2025

10/10 Excellent

Larisa

Liked: Cleanliness, staff & service, property conditions & facilities
Quiet small hotel in the city heart, very delicious breakfasts! Hotel has the unique story and design. Highly recommended!
Stayed 2 nights in Aug 2025

10/10 Excellent

Marsha Camille

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Very convenient location. Lots of sites to visit within walkable distance. Comfortable bed, spacious and modern bathroom. Would stay here again!!!
Stayed 3 nights in Jul 2025

10/10 Excellent

Ghassan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly and helpful, made feel welcome. This was our first time in Florence, and the Frame hotel rounded out our wonderful experience there. We would definitely love to come back and would highly recommend this hotel.
Stayed 2 nights in Jul 2025

6/10 Okay

Steve

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very, very tiny rooms. We had a suite and you could barely turn around between bed and walls. Absolutely no amenities. Pros: Clean and conveniently located. The staff was very friendly and helpful. Overall would not stay again
Stayed 4 nights in Sep 2025

10/10 Excellent

R. Tyler

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel, good location. Only issue was hot water was not always there, had a few showers that were not very warm.
Stayed 3 nights in Jul 2025

8/10 Good

Dima

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful space. The staff was helpful. The breakfast was just ok. They did keep the space clean and the location is very convenient. Had good sleep. The windows kept the noise out.
Stayed 3 nights in Aug 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025

10/10 Excellent

Torri

Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing. They went above and beyond to make my stay perfect.
Stayed 1 night in Jun 2025

10/10 Excellent

Kirill

Liked: Property conditions & facilities, room comfort
A wonderful location with an incredibly attentive and helpful staff. The hotel and room were spotless.
Stayed 1 night in Jun 2025

10/10 Excellent

Jen-Ting

Liked: Cleanliness, amenities, property conditions & facilities
Best combination of service, design, location, and historical legacy (Mona Lisa’s thief used to stay here, thus the name of hotel).
Stayed 3 nights in May 2025

10/10 Excellent

James

Liked: Cleanliness, amenities, property conditions & facilities
The staff were super friendly and the rooms were quite large, a true treat when in Florence. We loved the location, it was accessible to all the best sites and shopping Florence has to offer. Will definitely stay here again when we come back!
Stayed 3 nights in May 2025

10/10 Excellent

Darleen

Liked: Cleanliness, staff & service, property conditions & facilities
wonderful experience!
Stayed 3 nights in Jul 2025

10/10 Excellent

Warner Wai Nap

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It’s excellent every way except they forgot to check our room without body wash and conditioner.
Stayed 3 nights in Aug 2025

10/10 Excellent

CARLA MARIA

Liked: Cleanliness, staff & service, property conditions & facilities
Super clean! Pretty! Accesible and we all loved the staff, the room, the accomodations. Would love to come back
Stayed 2 nights in Jul 2025

10/10 Excellent

Dalia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and beautifully designed hotel in a great location. It's within walking distance from everything you need to see in Florence. The only thing to keep in mind is that the bathroom is a little small. The staff are friendly and cooperative too.
Stayed 2 nights in Jun 2025

10/10 Excellent

Nikita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Daniel was the absolute best. He gave us great places to eat and drink.
Stayed 2 nights in Jun 2025

10/10 Excellent

Joe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025

10/10 Excellent

Shayna

Liked: Cleanliness, amenities, property conditions & facilities
Best AC in Italy. Very comfortable, very cute, zero noise in the room, great location, perfect for Florence. Concierge extremely kind and helpful she hand wrote on our map all the places and best routes along with restaurant recommendation. The wine room is nice to take advantage of and complimentary evening Aperitivo. We will stay again!
Stayed 2 nights in Jul 2025

10/10 Excellent

Hanh

Liked: Staff & service, amenities, property conditions & facilities
We very much enjoyed our stay. The room and bathroom were spacious and clean
Stayed 3 nights in Mar 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel and centrally located.

Lovely hotel for a 2 night stay in Florence. We had room 101, which although may appear small is comfortable, well kitted out and beautifully decorated. Hotel is centrally located and just a 3 min walk from the main area.
Stayed 2 nights in Apr 2025

10/10 Excellent

Erendira

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay here very much. The rooms are very comfortable and modern. The staff was very friendly and welcoming! The location is also very convenient. In between the train station and the main attractions.
Stayed 1 night in Apr 2025