Heart of Lubbock Travel Guide
Lubbock

Visit Heart of Lubbock
Popular places to visit

Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.

University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.

Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.

West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock

La Quinta Inn & Suites by Wyndham Lubbock Southwest
Gorgeous hotel, very modern and clean
Reviewed on 20 Apr 2026

Overton Hotel and Conference Center
We enjoyed our stay at The Overton. You have everything you need onsite, and it's conveniently located within walking distance to campus. The hotel offers a comfortable and practical experience for those visiting the academic community.
Reviewed on 20 Apr 2026

Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Great room after a long day on the road!
Reviewed on 19 Apr 2026

Ashmore Inn and Suites
Ashmore use to be a decent place to stay even though it needs upgraded and price was good now they got bought out it's more run down needs updated really bad the bath tub never stopped running water it leaked the whole time bath tub stained didn't have key card they were out had to wait hours before ...
Reviewed on 20 Apr 2026

Country Inn & Suites by Radisson, Lubbock Southwest, TX
Front desk service was good. Carpet could have been cleaned better in room. Had stains and spills by trash. Pool area didnt have towels. Lots and lots of water in the walk way to pool due to no towels. Same breakfast for 2 morning back to back.
Reviewed on 20 Apr 2026

Days Inn & Suites by Wyndham Lubbock Medical Center
Overall, the hotel was good; however, the restroom was not clean, and the sink had very low water pressure.
Reviewed on 17 Apr 2026
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Other neighbourhoods around Heart of Lubbock

South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.

Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.

North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.

Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.

Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.

Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Blue Light Live.
