Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
Top hotels in Heart of Lubbock
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Everything very good
Reviewed on 15 May 2026
Overton Hotel and Conference Center
Needs major updates / maintenance in rooms. Rusted tub, shower head completely loose from wall, dirty smell in room, a/c not cooling enough, some of the pillows were missing filling and smelled. Bar and restaurant have a nice setting and staff was nice.
Reviewed on 15 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Everything was perfect..staff,and breakfast were amazing ,definitely be back
Reviewed on 14 May 2026
Ashmore Inn and Suites
My significant other was bitten by bed bugs, the cleanliness of the room was poor, still dog hair on small couch the floors did not look clean and the smell in the room was horrible
Reviewed on 14 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
The room smelled smoky. The noise was too much at night. Could hear everything, people just walking and speaking normally - not even loudly. The AC was very loud too as it turned off and on. Breakfast was horrible. Hash browns were really underheated. Cold to the touch. Coffee seemed old it had bad ...
Reviewed on 13 May 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Didn't get offer breakfast options
Reviewed on 9 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
