The hotel is located in a bustling area, but I had a comfortable, quiet room with good soundproofing. It's close to Han River parkland, which makes it easy to see the cherry blossoms in April, and on the subway line to Gimpo Airport as well as central Seoul. The hotel is also on several Incheon limousine bus routes. There are plenty of places nearby to get food and drink. Overall a great place to stay in Seoul.