East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Kennedy-Douglass Center for the Arts

You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is 6.540.234 ₫ per night from 12 Jan to 13 Jan
6.540.234 ₫
7.521.268 ₫ total
12 Jan - 13 Jan
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9/10 Wonderful! (750 reviews)
Good

Reviewed on 30 Nov 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is 3.178.186 ₫ per night from 25 Jan to 26 Jan
3.178.186 ₫
3.654.913 ₫ total
25 Jan - 26 Jan
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (330 reviews)
The room was great!

Reviewed on 29 Nov 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is 1.729.222 ₫ per night from 12 Jan to 13 Jan
1.729.222 ₫
1.919.437 ₫ total
12 Jan - 13 Jan
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (145 reviews)
The room was very very clean and

Reviewed on 12 Dec 2025

Budget Inn & Suites
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
Fully refundableReserve now, pay when you stay
The price is 1.787.139 ₫ per night from 18 Jan to 19 Jan
1.787.139 ₫
1.983.724 ₫ total
18 Jan - 19 Jan
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (1,000 reviews)
Clean room

Reviewed on 6 Jan 2026

Days Inn by Wyndham Muscle Shoals Florence
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W Tuscumbia AL
The price is 2.416.472 ₫ per night from 12 Jan to 13 Jan
2.416.472 ₫
2.682.283 ₫ total
12 Jan - 13 Jan
includes taxes & fees
Stay at this business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (670 reviews)
Clean room

Reviewed on 8 Jan 2026

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (806 reviews)
The staff was very nice and helpful.

Reviewed on 1 Jan 2026

Get rates
The Stricklin Hotel
See all 197 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide

Choose two or more items and save on your trip: