East Florence Travel Guide

Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

Popular places to visit

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Shoals Community Theater

You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Shoals Community Theater

McFarland Park

After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.

McFarland Park

Top hotels in East Florence

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is 7.087.612 ₫ per night from 17 May to 18 May
7.087.612 ₫
8.150.754 ₫ total
17 May - 18 May
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (780 reviews)
Loved the decor that was related to the Muscle Shoals music history. The only things I didn’t like were the pillows, flat and I would have liked a coffee pot in the room. All staff excellent. Great dining experience in Grill 360. Good music in Swampers Bar and Grill. The pool area is beautiful.

Reviewed on 7 May 2026

Renaissance Shoals Resort & Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is 3.636.024 ₫ per night from 21 May to 22 May
3.636.024 ₫
4.181.428 ₫ total
21 May - 22 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (345 reviews)
All was good

Reviewed on 12 May 2026

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is 1.602.076 ₫ per night from 17 May to 18 May
1.602.076 ₫
1.778.304 ₫ total
17 May - 18 May
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (157 reviews)
Was really clean nice room. The staff was friendly. For older mom n pop hotel was cozy place to stay the night. Thank you

Reviewed on 8 May 2026

Budget Inn & Suites
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
Fully refundableReserve now, pay when you stay
The price is 1.925.512 ₫ per night from 26 May to 27 May
1.925.512 ₫
2.137.318 ₫ total
26 May - 27 May
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.8/10 Excellent! (1,003 reviews)
Great place to stay! Nice & clean room

Reviewed on 13 May 2026

Days Inn by Wyndham Muscle Shoals Florence
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is 3.354.100 ₫ per night from 14 Jun to 15 Jun
3.354.100 ₫
3.857.215 ₫ total
14 Jun - 15 Jun
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (811 reviews)
Had to request bedding for the pull-out sofa, which was fine, but was told there were no pillows. Room never seemed to get cool.

Reviewed on 14 May 2026

Comfort Suites Florence Shoals Area
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is 4.481.795 ₫ per night from 17 May to 18 May
4.481.795 ₫
5.173.957 ₫ total
17 May - 18 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (864 reviews)
Get a room on the opposite side of the FloBama or else the music will keep you up until 1:00 am

Reviewed on 10 May 2026

The Stricklin Hotel
See all 209 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide

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