Insa-dong Travel Guide

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing art and interior views
Insadong showing outdoor art

Popular places to visit

Insadong showing art and interior views

Insa-dong

You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Insa-dong
Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

During your trip to Seoul, you can do some window-shopping at Namdaemun Market. Stroll along the riverfront in this vibrant area or visit its top-notch restaurants.

Namdaemun Market
Dongdaemun Market showing street scenes, markets and nightlife

Dongdaemun History and Culture Park

Explore the great outdoors with a trip to Dongdaemun History and Culture Park, a popular green space in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Dongdaemun History and Culture Park
Lotte World Tower showing a skyscraper

Lotte World Tower

Lotte World Tower is just one of the places to see in Seoul, so why not enjoy the other things to explore during your travels? Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Lotte World Tower

Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is 2.057.738 ₫ per night from 18 Jan to 19 Jan
2.057.738 ₫
2.263.512 ₫ total
18 Jan - 19 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (983 reviews)
Service amazing , great location, room great , gym great - I will be back later on this year and will return

Reviewed on 6 Jan 2026

AMID HOTEL SEOUL
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu Seoul Seoul
The price is 3.200.349 ₫ per night from 27 Jan to 28 Jan
3.200.349 ₫
3.520.384 ₫ total
27 Jan - 28 Jan
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
9.2/10 Wonderful! (1,001 reviews)
Family trip. The rooms were nice and large. Bathroom was also very nice. But, getting into and out of the tub might be a challenge for someone who has mobility issues. Kinda a big step over. I think that is just the Korean style. Hotel is only a 5 minute walk from the closest subway station. Has ...

Reviewed on 8 Jan 2026

Hotel Sunbee Insadong
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is 1.734.548 ₫ per night from 25 Jan to 26 Jan
1.734.548 ₫
1.908.003 ₫ total
25 Jan - 26 Jan
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.6/10 Excellent! (533 reviews)
The staff was very friendly. The room was small but clean. The hotel was centrally located with lots of shopping and restaurants close by, and a CU right downstairs. The area was quiet and safe. I would definitely stay again.

Reviewed on 2 Jan 2026

N285 Hotel Insadong
Dormyinn EXPRESS SEOUL Insadong

Dormyinn EXPRESS SEOUL Insadong

3 out of 5
20-9, Insadong-gil, Jongno-gu Seoul Jongno
The price is 2.280.670 ₫ per night from 3 Feb to 4 Feb
2.280.670 ₫
2.508.737 ₫ total
3 Feb - 4 Feb
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in their ...
9/10 Wonderful! (165 reviews)
The late evening noodle dish was fantastic!

Reviewed on 24 Dec 2025

Dormyinn EXPRESS SEOUL Insadong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is 2.458.347 ₫ per night from 18 Jan to 19 Jan
2.458.347 ₫
2.704.182 ₫ total
18 Jan - 19 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,244 reviews)
Great location, clean, helpful staff.

Reviewed on 13 Jan 2026

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
The price is 1.589.458 ₫ per night from 12 Feb to 13 Feb
1.589.458 ₫
1.748.404 ₫ total
12 Feb - 13 Feb
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,912 reviews)
Everything from the kind and courteous housekeeping staff to the reception staff. The hotel is not one to miss out on. The breakfast was spectacular also, plenty of choice and well worth the money paid for it.

Reviewed on 28 Dec 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
See all 2,495 properties in Insa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Default Image

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Dongdaemun History and Culture Park and Myeongdong Street are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.

Sogong-dong

Insa-dong Travel Guide

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