Insa-dong Travel Guide

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing art and interior views
Insadong showing outdoor art

Popular places to visit

Insadong showing art and interior views

Insa-dong

You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Insa-dong
Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

You can browse for souvenirs when you visit Namdaemun Market, a favourite shopping spot in Seoul. Stroll along the riverfront in this culturally rich area or visit its top-notch restaurants.

Namdaemun Market
Lotte World Tower showing a skyscraper

Lotte World Tower

Lotte World Tower is just one of the places to see in Seoul, so why not enjoy the other things to explore during your travels? Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Lotte World Tower
Gyeongbok Palace featuring heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

Gyeongbokgung Palace is just one of the places to see in Seoul, so why not enjoy the other things to explore during your travels? Visit the shops and top-notch restaurants in this culturally rich area.

Gyeongbokgung Palace

Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is 3.187.885 ₫ per night from 12 Oct to 13 Oct
3.187.885 ₫
3.506.674 ₫ total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (867 reviews)
"Excellent location. Would stay again."

Reviewed on 3 Oct 2025

AMID HOTEL SEOUL
Dormyinn EXPRESS SEOUL Insadong

Dormyinn EXPRESS SEOUL Insadong

3 out of 5
20-9, Insadong-gil, Jongno-gu, Seoul, Jongno
Stay at this 3-star hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (107 reviews)
"This place was simply amazing. So comfortable, clean, and filled with amenities. We felt very taken care of. We enjoyed the yummy free ramen, strawberry ice cream, onsen, welcome drink, and lovely staff. It was also right in Incheon and so easy to get anywhere else in Seoul and beyond. Thank you ..."

Reviewed on 28 Jul 2025

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Dormyinn EXPRESS SEOUL Insadong
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
The price is 4.547.603 ₫ per night from 12 Oct to 13 Oct
4.547.603 ₫
5.002.363 ₫ total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 3-star hotel in Seoul. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in their ...
9.2/10 Wonderful! (1,000 reviews)
"Quiet"

Reviewed on 3 Oct 2025

Hotel Sunbee Insadong
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is 3.000.363 ₫ per night from 9 Oct to 10 Oct
3.000.363 ₫
3.300.399 ₫ total
9 Oct - 10 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,718 reviews)
"Great location. Clean room. Nice breakfast buffet. Very professional and helpful staff"

Reviewed on 1 Oct 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is 3.971.749 ₫ per night from 13 Oct to 14 Oct
3.971.749 ₫
4.368.922 ₫ total
13 Oct - 14 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,944 reviews)
"Very nice and kind front desk"

Reviewed on 3 Oct 2025

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is 7.350.888 ₫ per night from 12 Oct to 13 Oct
7.350.888 ₫
8.894.575 ₫ total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,000 reviews)
"Clean and great restaurants. A bit expensive but it provides great services"

Reviewed on 28 Sept 2025

Grand Hyatt Seoul
See all 2,280 properties in Insa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
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Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong

Insa-dong Travel Guide

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