Insa-dong Travel Guide

Seoul

Insadong showing shopping as well as a small group of people
Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing art and interior views

Popular places to visit

More shopping at the Ssamziegil center in Insadong

Insa-dong

You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. While in this culturally rich area, you can savour the top-notch restaurants.

Insa-dong
Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market showing street scenes, markets and nightlife

Dongdaemun History and Culture Park

After visiting Dongdaemun History and Culture Park, make a plan to see the other sights and activities in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Dongdaemun History and Culture Park
Lotte World Tower showing a skyscraper

Lotte World Tower

Lotte World Tower is just one of the places to see in Seoul, so why not enjoy the other things to explore during your travels? Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Lotte World Tower
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

During your trip to Seoul, you can do some window-shopping at Namdaemun Market. Stroll along the riverfront in this culturally rich area or visit its top-notch restaurants.

Namdaemun Market

Top hotels in Insa-dong

N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is 2.687.289 ₫ per night from 8 Mar to 9 Mar
2.687.289 ₫
2.956.018 ₫ total
8 Mar - 9 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.8/10 Excellent! (550 reviews)
Everything above and staff and properties cleanliness and professionalism.

Reviewed on 15 Feb 2026

N285 Hotel Insadong
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu Seoul Seoul
The price is 3.774.348 ₫ per night from 4 Mar to 5 Mar
3.774.348 ₫
4.151.783 ₫ total
4 Mar - 5 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
9.4/10 Exceptional! (1,000 reviews)
Excellent stay

Reviewed on 25 Jan 2026

Hotel Sunbee Insadong
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is 3.476.252 ₫ per night from 26 Feb to 27 Feb
3.476.252 ₫
3.823.877 ₫ total
26 Feb - 27 Feb
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
Orakai Insadong Suites
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is 3.968.242 ₫ per night from 3 Mar to 4 Mar
3.968.242 ₫
4.801.572 ₫ total
3 Mar - 4 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,006 reviews)
Best ever !

Reviewed on 22 Feb 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is 2.526.511 ₫ per night from 2 Mar to 3 Mar
2.526.511 ₫
2.779.162 ₫ total
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,117 reviews)
Room was great. Staff were very friendly. Our room was cleaned every day. Overall great experience

Reviewed on 23 Feb 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is 3.931.469 ₫ per night from 27 Feb to 28 Feb
3.931.469 ₫
4.324.616 ₫ total
27 Feb - 28 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,327 reviews)
Nice staff!

Reviewed on 23 Feb 2026

ENA Suite Hotel Namdaemun
See all 2,539 properties in Insa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.

Sogong-dong

Insa-dong Travel Guide

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