Insa-dong Travel Guide

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing art and interior views
Insadong showing outdoor art

Popular places to visit

Insadong showing art and interior views

Insa-dong

4/5(1 review)

You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Insa-dong
Myeongdong Street

Myeongdong Street

4.5/5(26 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Lotte World

Lotte World

4/5(66 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Dongdaemun Market showing street scenes, markets and nightlife

Dongdaemun History and Culture Park

4.5/5(83 reviews)

Explore the great outdoors with a trip to Dongdaemun History and Culture Park, a popular green space in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Dongdaemun History and Culture Park
Lotte World Tower showing a skyscraper

Lotte World Tower

4.5/5(22 reviews)

Lotte World Tower is just one of the places to see in Seoul, so why not enjoy the other things to explore during your travels? Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Lotte World Tower
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

4/5(75 reviews)

During your trip to Seoul, you can do some window-shopping at Namdaemun Market. Stroll along the riverfront in this vibrant area or visit its top-notch restaurants.

Namdaemun Market

Top hotels in Insa-dong

Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu Seoul Seoul
The price is 2.936.771 ₫ per night from 18 Jan to 19 Jan
2.936.771 ₫
3.230.448 ₫ total
18 Jan - 19 Jan
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
9.2/10 Wonderful! (1,007 reviews)
I liked the Korean style floor and the laundry facilities.

Reviewed on 6 Jan 2026

Hotel Sunbee Insadong
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is 1.748.151 ₫ per night from 25 Jan to 26 Jan
1.748.151 ₫
1.922.966 ₫ total
25 Jan - 26 Jan
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms in their ...
8.6/10 Excellent! (528 reviews)
The staff was very friendly. The room was small but clean. The hotel was centrally located with lots of shopping and restaurants close by, and a CU right downstairs. The area was quiet and safe. I would definitely stay again.

Reviewed on 2 Jan 2026

N285 Hotel Insadong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is 1.906.295 ₫ per night from 14 Jan to 15 Jan
1.906.295 ₫
2.096.925 ₫ total
14 Jan - 15 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,241 reviews)
The rooms were comfortable and the shower very good. The best part of the hotel was the staff. They were exceptionally welcoming, especially Luna Moon who was very sweet. Upon check-in, the guy who works at night was very thorough and explained everything to us. Very good service. Excellent location, ...

Reviewed on 9 Jan 2026

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
The price is 2.103.039 ₫ per night from 12 Jan to 13 Jan
2.103.039 ₫
2.313.343 ₫ total
12 Jan - 13 Jan
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,897 reviews)
Everything from the kind and courteous housekeeping staff to the reception staff. The hotel is not one to miss out on. The breakfast was spectacular also, plenty of choice and well worth the money paid for it.

Reviewed on 28 Dec 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is 2.255.509 ₫ per night from 20 Jan to 21 Jan
2.255.509 ₫
2.481.060 ₫ total
20 Jan - 21 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,008 reviews)
Great amenities and there was a convenience store in the building which was really nice since it was so cold

Reviewed on 3 Jan 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Royal Hotel Seoul

Royal Hotel Seoul

4.5 out of 5
61, Myeongdong-gil, Jung-gu Seoul
The price is 2.612.581 ₫ per night from 21 Jan to 22 Jan
2.612.581 ₫
2.873.839 ₫ total
21 Jan - 22 Jan
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, a full-service spa and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (1,244 reviews)
Staff was polite and smiley. Room is cleaned daily. Location is unbeatable.

Reviewed on 29 Dec 2025

Royal Hotel Seoul
See all 2,491 properties in Insa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.

Sogong-dong
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Dongdaemun History and Culture Park and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong

Insa-dong Travel Guide

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