West Bromwich is home to Premier Inn West Bromwich Town Centre - New Square. Broad Street and Bullring & Grand Central are worth checking out if shopping is on the agenda, while those wishing to experience the area's popular attractions can visit Cadbury World. Looking to enjoy an event or a game? See what's going on at Utilita Arena Birmingham or Villa Park. Visit our West Bromwich travel guide
Congregation Way, West Bromwich, England, B70 7PR
What's nearby
Sandwell Valley Country Park
14 min walk - 1.2 km
The Hawthorns
3 min drive - 2.4 km
The Billiard Hall
9 min walk - 0.8 km
Oak House
17 min walk - 1.5 km
Bethel Convention Centre
4 min drive - 1.7 km
Getting around
Smethwick Galton Bridge Station
4 min drive
West Bromwich Central Tram Stop
11 min walk
Birmingham Airport (BHX)
40 min drive
Restaurants
Horse & Jockey West Bromwich
6 min walk
Ye Olde Wine Shoppe
11 min walk
The Interceptor
6 min walk
The Crown & Cushion
6 min walk
The Billiard Hall
8 min walk
About this property
Premier Inn West Bromwich Town Centre - New Square
Property highlights
Premier Inn West Bromwich Town Centre - New Square provides everything that you need. Stay connected with free WiFi in public areas.
You'll also find perks such as:
Free self-parking
Buffet breakfast (surcharge), express check-out and a 24-hour front desk
Buffet breakfast available for a fee: GBP 10.99 per person
Conveniences
24-hour front desk
Luggage storage
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Front entrance ramp
Handrails in hallways
Handrails in stairways
Lift
Wheelchair accessible (may have limitations)
Wheelchair-accessible lounge
Wheelchair-accessible parking
Wheelchair-accessible path to lift
Wheelchair-accessible public bathroom
Wheelchair-accessible registration desk
Wheelchair-accessible restaurant
More
5 floors
Built in 2019
Smoke-free property
Policies
Check-in
Check-in start time: 3:00 PM; check-in end time: 12:00 AM
Minimum check-in age - 16
Check-out
Check-out before 12:00 PM
Express check-out available
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
Pets not allowed
Children and extra beds
Children are welcome
Payment types at the property
Important information
Optional extras
Fee for buffet breakfast: from approximately GBP 10.99 per person
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
Mobile payment options include: Google Pay and Apple Pay
We should mention
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)
Property is also known as
Hotel West Bromwich WEST BROMWICH
WEST BROMWICH West Bromwich Hotel
West Bromwich WEST BROMWICH
Hotel West Bromwich
Hotel West Bromwich
Hotel West Bromwich WEST BROMWICH
WEST BROMWICH West Bromwich Hotel
Premier INN West Bromwich NEW Square Hotel WEST BROMWICH
Premier INN West Bromwich NEW Square Hotel
Premier INN West Bromwich NEW Square WEST BROMWICH
West Bromwich
Premier West Bromwich Square
Premier INN West Bromwich NEW Square
Premier Inn West Bromwich Town Centre
Premier Inn West Bromwich Town Centre - New Square Hotel
Premier Inn West Bromwich Town Centre - New Square West Bromwich
Frequently asked questions
Is Premier Inn West Bromwich Town Centre - New Square pet-friendly?
No, pets are not allowed at this property.
How much does it cost to stay at Premier Inn West Bromwich Town Centre - New Square?
As of 11 Mar 2026, prices found for a 1-night stay for 2 adults at Premier Inn West Bromwich Town Centre - New Square on 6 Apr 2026 start from 1.499.829 ₫, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking at Premier Inn West Bromwich Town Centre - New Square?
Self-parking is free at this property.
What time is check-in at Premier Inn West Bromwich Town Centre - New Square?
Check-in start time: 3:00 PM; check-in end time: 12:00 AM.
What time is check-out at Premier Inn West Bromwich Town Centre - New Square?
Checkout is at 12:00 PM.
Where is Premier Inn West Bromwich Town Centre - New Square located?
Situated in West Bromwich, this hotel is within 2 miles (3 km) of Sandwell Valley Country Park, Bethel Convention Centre and The Hawthorns. Shri Venkateswara Temple is 2.6 mi (4.2 km) away. West Bromwich Central Tram Stop is 11 minutes by foot and Lodge Road Station is 12 minutes.
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Reviews
Premier Inn West Bromwich Town Centre - New Square Reviews
7.4
Good
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
10
Cleanliness
10
Amenities
8.0
Staff & service
Rating 10 - Excellent. 1 out of 3 reviews
10 - Excellent
1
Rating 8 - Good. 1 out of 3 reviews
8 - Good
1
Rating 6 - Okay. 0 out of 3 reviews
6 - Okay
0
Rating 4 - Poor. 1 out of 3 reviews
4 - Poor
1
Rating 2 - Terrible. 0 out of 3 reviews
2 - Terrible
0
Reviews
10/10 Excellent
Ditte
1 Dec 2025
Liked: Cleanliness, staff & service, amenities
Rent rum, alla bas-bekvämligheter man behöver.
Ditte
Stayed 2 nights in Nov 2025
8/10 Good
Jan
30 Nov 2025
Liked: Cleanliness, amenities
Rummet väldigt bra, restaurangdelen uppskattad av medlemmar i gruppen.. bra hjälp med bagaget men minus för omständlig personal vid själva incheckningen..