Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
Top hotels in Heart of Lubbock
La Quinta Inn & Suites by Wyndham Lubbock Southwest
"Comfortable stay. Typical basic breakfast. The wait for the elevator was very slow. Stayed two nights and only saw one working. Overall a nice hotel at a reasonable price."
Reviewed on 22 May 2026
Ashmore Inn and Suites
"Pool is beautiful, love the balconies, excellent staff, large indoor jacuzzi. If you have any issues the manager Samantha will definitely make sure you’re well taken care of. Great for when you want a break from the “chain hotels” quiet, and there is also a seperate extended stay with ovens, full ..."
Reviewed on 21 May 2026
Overton Hotel and Conference Center
"I really enjoyed my stay at the Overton. The rooms were clean and well maintained. The staff was very friendly and helpful. And the food!! It was soo good."
Reviewed on 21 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
"This particular hotel in this franchise is VERY nice."
Reviewed on 21 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
"This was one of the worst experiences I’ve had staying at a hotel. We had two rooms,"
Reviewed on 20 May 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
"I’m trying too get a refund - only cold water in shower - this was a nice hotel"
Reviewed on 21 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Vietnam Archives at Texas Tech.
Tech Terrace
While Tech Terrace isn't home to many top sights, Vietnam Archives at Texas Tech and United Supermarkets Arena are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Vietnam Archives at Texas Tech, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
