Florence Travel Guide

Tourist Guide

Florence showing heritage architecture and a garden
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (703 reviews)
"Liked the traditional combined with the updated decor-- not a typical chain hotel; this one is unique"

Reviewed on 28 Jun 2025

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The Stricklin Hotel
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is 7.547.813 ₫ per night from 8 Jul to 9 Jul
7.547.813 ₫
8.679.986 ₫ total
8 Jul - 9 Jul
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (713 reviews)
Great as always
"Always a great time here. Very clean and service is impeccable."

Reviewed on 29 Jun 2025

Renaissance Shoals Resort and Spa
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is 3.290.742 ₫ per night from 11 Jul to 12 Jul
3.290.742 ₫
3.784.353 ₫ total
11 Jul - 12 Jul
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (692 reviews)
"Rooms were clean and personal was very polite and friendly. The only downside the pool was closed but when we made our reservation we knew about this. I'm pretty sure when they are done with the renovations on the pool area will make it 10 times better"

Reviewed on 29 May 2025

Comfort Suites Florence Shoals Area
See all 369 properties in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National ...
9.2/10 Wonderful! (154 reviews)
"I liked the way the receptionist treated me. The cleanliness of the place, the very clean room, and the very comfortable bed, which is why it deserves 5 stars."

Reviewed on 24 Jun 2025

stayAPT Suites Madison-Greenbrier
Phoenix All Suites West Hotel
Phoenix All Suites West Hotel
3.5 out of 5
533 W. Beach Blvd., Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free Wi-Fi, free parking and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.4/10 Very Good! (723 reviews)
"The ocean view from the condo was breathtaking. It was an easy walk to the beach. The staff was professional and friendly. The condo itself is in need of some updating, there was no luggage rack or dresser so my clothing stayed folded in my luggage. My luggage had to lay open on the floor. The bathroom ..."

Reviewed on 29 Jun 2025

Phoenix All Suites West Hotel
Phoenix All Suites
Phoenix All Suites
3.5 out of 5
201 East Beach Blvd, Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free Wi-Fi, free parking and a beach locale. Our guests praise the property condition in their reviews. ...
8.2/10 Very Good! (446 reviews)
"Nice place to stay. Bathroom needs updating, worth the location."

Reviewed on 1 Jul 2025

Phoenix All Suites
See all 24,734 properties in Alabama
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Kennedy-Douglass Center for the Arts

You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

Cities near Florence

Photo by Jennifer Hott-Greenway

Tuscumbia

Other places like Florence