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Aura Hotel Times Square

4.0 star property
Broadway's stylish urban retreat offers a perfect balance of city energy and comfort, with two restaurants and a welcoming bar steps from Times Square

Choose dates to view prices

Aura Hotel Times Square offers a sophisticated Manhattan base. Guests keep their routines at the 24-hour gym, dine at two on-site restaurants, and unwind at the bar after exploring Broadway. Multilingual staff assist visitors in navigating their New York adventure.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Gym
The current price is 3.635.622 ₫
5.313.236 ₫ total
includes taxes & fees
30 Aug - 31 Aug

Room options

Available filters for rooms
Showing 14 of 14 rooms

View all photos for Executive Room, 1 Queen Bed

A modern hotel room with a large bed, bedside tables, a desk, and a window with a view of a building.

Executive Room, 1 Queen Bed

8.8 out of 10
Excellent
(20 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 Queen Bed

A bedroom with a bed, a wooden wardrobe, a radiator, and a window with curtains.

Deluxe Room, 1 Queen Bed

8.4 out of 10
Very good
(23 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed

A modern hotel room with a large bed, bedside tables, a desk, and a window with a view of a building.

Deluxe Room, 1 King Bed

8.6 out of 10
Excellent
(88 reviews)
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Queen Bed, Mobility Accessible, Bathtub

A hotel room with a bed, bedside lamps, a desk, a chair, and a mirror.

Executive Room, 1 Queen Bed, Mobility Accessible, Bathtub

  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 King Bed

A hotel room with a bed, bedside lamps, a desk, a chair, and a mirror.

Executive Room, 1 King Bed

8.2 out of 10
Very good
(57 reviews)
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Queen Bed, Roll-in Shower (Accessible)

A hotel room with a bed, bedside lamps, a desk, a chair, and a mirror.

Executive Room, 1 Queen Bed, Roll-in Shower (Accessible)

8.6 out of 10
Excellent
(4 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

A hotel room with two beds, a desk, a chair, and a TV.

Deluxe Double Room

8.0 out of 10
Very good
(85 reviews)
  • Sleeps 4
  • 2 Double Beds
  • Free Wi-Fi

View all photos for Standard Room (Full)

A neatly made bed with a wooden headboard, white bedding, and a framed picture on the wall.

Standard Room (Full)

8.2 out of 10
Very good
(75 reviews)
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Superior Room, 1 Queen Bed

A hotel room with a bed, bedside lamps, a desk, a chair, and a mirror.

Superior Room, 1 Queen Bed

8.2 out of 10
Very good
(178 reviews)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom

A modern living room with a sofa, a coffee table, a floor lamp, and a radiator.

Suite, 1 Bedroom

7.4 out of 10
Good
(12 reviews)
  • Sleeps 4
  • 1 Double Sofa Bed and 1 Queen Bed
  • Free Wi-Fi

View all photos for Penthouse (Suite)

A modern hotel room with a large bed, a bedside table, a lamp, and a view of the city through large windows.

Penthouse (Suite)

8.8 out of 10
Excellent
(3 reviews)
  • Sleeps 4
  • 1 Double Sofa Bed and 1 King Bed
  • Free Wi-Fi

Room

  • Sleeps 10
  • Free Wi-Fi

Room

  • Sleeps 10
  • Free Wi-Fi

Room

  • Sleeps 10
  • Free Wi-Fi

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About the area

Located in Manhattan, a neighbourhood in New York, Aura Hotel Times Square is in the entertainment district and near a metro station. Times Square and 5th Avenue are worth visiting if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Bryant Park and Central Park. Looking to enjoy an event or a match? See what's going on at Madison Square Garden or MetLife Stadium. Visit our New York travel guide
Map
120 W 44th St, New York, NY, 10036

What's nearby

  • A busy urban street with yellow taxis, pedestrians, and tall buildings with illuminated signs.
    Broadway
    2 min walk - 0.2 km
  • Times Square with large billboards and skyscrapers.
    Times Square
    2 min walk - 0.2 km
  • A park with green trees and grass, surrounded by tall buildings.
    Bryant Park
    3 min walk - 0.3 km
  • A busy urban street with pedestrians, cars, and a large American flag.
    5th Avenue
    6 min walk - 0.6 km
  • A historic building with ornate architecture and a modern glass skyscraper in the background.
    Grand Central Terminal
    10 min walk - 0.8 km

Getting around

  • 42 St. - Bryant Pk. Station
    3 min walk
  • Grand Central - 42 St. Station
    8 min walk
  • LaGuardia Airport (LGA)
    31 min drive

Restaurants

  • Starbucks
    2 min walk
  • Jollibee
    2 min walk
  • Brooklyn Diner
    3 min walk
  • Jimmy's Corner
    1 min walk
  • Tony's Di Napoli
    3 min walk

About this property

Aura Hotel Times Square

  • Upscale hotel remodelled in 2024 and located near Times Square
  • Located close to Bryant Park and Grand Central Terminal, Aura Hotel Times Square provides a 24-hour gym, 2 restaurants and a bar. Stay connected with free in-room WiFi.
  • You'll also find perks such as:
    • Cooked-to-order breakfast (surcharge), self-parking (surcharge) and express check-out
    • A porter/bellboy, smoke-free property and a 24-hour front desk
    • A water dispenser, multilingual staff and luggage storage
    • Guest reviews speak highly of the helpful staff and location
  • Room features
  • All 234 rooms boast comforts, such as premium bedding and laptop-compatible safes, as well as perks, such as air conditioning and bathrobes.
  • More amenities include:
    • Bathrooms with designer toiletries and shower/bath combinations
    • 32-inch LCD TVs with premium channels
    • Wardrobes/cupboards, recycling and coffee/tea makers

Similar properties

Exterior
Hotel Edison Times Square
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  • Restaurant
  • Gym
  • Parking available
  • Bar
8.6 out of 10, Excellent, 6,043 reviews
The price is 3.312.738 ₫
5.152.712 ₫ total
includes taxes & fees
17 Aug - 18 Aug
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (USD 55 per night)
  • Secured parking on site (USD 55 per night)
  • Limited on-site self parking

Food and drink

  • Daily cooked-to-order breakfast available 7:30 AM to 10:30 AM for a fee: USD 27 to 108 for adults and USD 27 to 108 for children
  • 2 restaurants

Restaurants on site

  • Gatsby's Landing
  • The Long Room

Things to do

  • 24-hour gym
  • Stereo

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Water dispenser

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Lift
  • Stair-free path to entrance
  • Thin carpet in public areas
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible gym
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 16 floors
  • Built in 1933
  • Renovated entire property - May 2024
  • Smoking not allowed
  • Some LED lighting used
  • Water dispenser usage encouraged

Room amenities

Bedroom

  • Blackout drapes
  • Egyptian cotton sheets

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 32-inch LCD TV with premium channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning (climate-controlled)
  • Bulk dispensers for toiletries
  • Eco-friendly toiletries
  • Iron/ironing board
  • Laptop-compatible safe
  • Phone
  • Recycling
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 21

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 24 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of USD 150.00, per pet, per stay, plus a deposit of USD 150 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 14 kg per pet)
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.
Cots (infant beds) are not available

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 75.00 per accommodation, per night
  • Resort fee: USD 40.17 per accommodation, per night
The resort fee includes:
  • Additional inclusions
  • Fitness centre access
  • In-room coffee
  • In-room safe
  • Phone calls

We have included all charges provided to us by the property.

Optional extras

  • Fee for cooked-to-order breakfast: approximately USD 27 to 108 for adults and USD 27 to 108 for children
  • Secured self-parking fee: USD 55 per night
  • Off site parking fee: USD 55 per night (0.8 mi away)
  • Pet deposit: USD 150 per stay
  • Pet fee: USD 150.00 per pet, per stay
  • Service animals are exempt from fees
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
Safety features at this property include a fire extinguisher and a smoke detector

We should mention

Only registered guests are allowed in the guestrooms
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Frequently asked questions

Is Aura Hotel Times Square pet-friendly?

Yes, Aura Hotel Times Square allows cats and dogs (limit 2 total) with a maximum weight of up to 14 kg per pet. There's a deposit of USD 150 per stay and a fee of USD 150.00 per pet, per stay. Service animals are exempt from fees.

How much does it cost to stay at Aura Hotel Times Square?

As of 12 Aug 2026, prices found for a 1-night stay for 2 adults at Aura Hotel Times Square on 30 Aug 2026 start from 3.635.622 ₫, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Aura Hotel Times Square?

Self-parking is available for USD 55 per night.

What time is check-in at Aura Hotel Times Square?

Check-in start time: 4:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Aura Hotel Times Square?

Checkout is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is Aura Hotel Times Square located?

Located in Manhattan, this hotel is within a 5-minute walk of Times Square and Bryant Park. 5th Avenue and Grand Central Terminal are also within 15 minutes. 42 St. - Bryant Pk. Station and Times Sq. - 42 St. Station are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Aura Hotel Times Square Reviews

8.6

Excellent

9.0

Cleanliness

8.0

Amenities

9.0

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 1969 out of 3354 reviews
Rating 8 - Good. 775 out of 3354 reviews
Rating 6 - Okay. 333 out of 3354 reviews
Rating 4 - Poor. 128 out of 3354 reviews
Rating 2 - Terrible. 149 out of 3354 reviews

Reviews

Verified review

10/10 Excellent

Ajaleah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay, clean rooms
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Debra

Very friendly staff and clean rooms
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

braden

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was friendly and rooms were cleaned daily, we enjoyed our stay
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Joao

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had a pleasant stay at the Aura Hotel staff was great, would book again in the near future!
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Agnes

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved staying here. The staff were so kind. The location was perfect. Loved it
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Brian Patrick

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I stayed three nights on a business trip. The rooms are small, but they have everything you need. The entire property is very clean, and the bed was comfortable.
Stayed 3 nights in Jul 2026
Verified review

6/10 Okay

Kaled

Liked: Cleanliness, staff & service, amenities
Central location, close to everything.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Can’t complain. Good room at a good price
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Shabnam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Absolutely loved our stay at the Aura Hotel, very clean hotel, excellent stay and perfect for our trip. The highlight was the bed, the most luxurious bed with the softest sheets and amazing mattress. It was just perfect to rest in after walking through NYC all day. Loves this hotel and will be coming back. Very close to all major attractions like Times Square, Broadway and our favorite, Bryant Park.
Stayed 4 nights in Jul 2026
Verified review

10/10 Excellent

Sandra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed the quick check in process, staff always greeting us! Speedy check out and housekeeping did a great job!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Tammy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the perfect spot to visit tons of things in New York Adrian was outstanding for accommodating us a couple of times
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Blondell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cleanliness, helpful and knowledgeable staff, close proximity to theaters, Times Square
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Mia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent customer service! Very helpful and kind staff and the room was clean and cute! Great location too with access to many bus stops and stations. I felt safe as a solo woman traveler too.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Calista

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was my second time staying at the Aura hotel. I love the location, how quiet this hotel is, and how great the staff is! Our receptionist was so helpful, and there was always someone there to greet us at the door. The rooms were clean, and the AC was AMAZING! What I really appreciate is the water fountain to refill my bottle everyday. I love this hotel and always recommend staying here!
Stayed 5 nights in Jul 2026
Verified review

10/10 Excellent

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for getting around Times Square. Helpful and friendly staff, did a great job taking care of my luggage after check out. Room was clean and spacious for NYC.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Phillip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Lee Francine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great value for the central Broadway location! Close to everything, very friendly staff, and was able to accommodate an early check-in which I really appreciated.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Daryl

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We spent 5 nights at Aura and couldn’t have been happier with the overall experience. The front end staff was polite and gracious. They assisted quickly when we had a small issue with our bathroom. And the cleaning staff was kind and did a thorough job each day with our room. It’s a great location if you’re visiting NY for theater too. We’ll definitely stay here again.
Stayed 5 nights in Jul 2026
Verified review

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was perfect for me a solo traveler. Nice room and bathroom. Location was great for walking to Broadway, Times Square, etc. City Parking right next door. $60 overnight, but it felt so good to park my rental and then be free to walk the city. I'd definitely stay here again.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Vanessa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t recommend another hotel this one was one of the best hotels I’ve ever stayed in while visiting nyc staff we’re perfect and helpful with anything 10/10
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Wanda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for the price. Everything was clean and well run. Couldn’t be happier. We’ve chosen this hotel twice and will definitely be back for a 3rd.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Linda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This small boutique hotel is centrally located for Broadway and Times Square. Parking is immediately adjacent to the hotel which is so convenient and reasonable. There is a restaurant that we didn't have time to try but the menu looked good. Staff was very friendly and helpful. They stored our luggage until the room was ready. The room was clean and comfortable. This was a nice change and so do recommend the Aura
Stayed 1 night in Jul 2026
Verified review

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Solid, comfy option for Times Square manhattan
Stayed 3 nights in May 2026
Verified review

8/10 Good

CHARLYNN

Liked: Cleanliness, staff & service, property conditions & facilities
Our stay was nice. The staff were friendly and helpful . The room was much smaller than expected but it was clean. Also, there isn’t mini fridge or microwave, but there is a safe in the room. It’s in the middle of time square so there are plenty of things to explore without going too far from the hotel. Overall it was a pleasant stay if you want just a nice clean room to sleep in.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Lizhang

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are all friendly and helpful
Stayed 3 nights in Jun 2026